Selasa, 05 Juli 2011
target market, Hero motors, southeast asia
Hero Motors, formerly with Honda, is now officially split up, Hero Motors has expanded its business more freely, and the target market is going to southeast Asia, following its predecessor Bajaj Pulsar and TVS.
The way the Hero "goes global" is exporting the product (CBU) or building assembly centers in certain areas. Other countries which become the target Hero is Africa and South America.
as in said Senior Vice President of Marketing and Sales Hero Motors' Now we want to become a global player. We will build on the overseas operations and planning activities in the assembly there. "