It wasn’t that long ago that luxury used to be all about conspicuous consumption, particularly in the automotive realm. It was a never-ending race of who could construct the biggest body, the brawniest engine, and the most dead-tree-and-bovine-skin-filled interior. And in many regards, that’s still the case.
But more and more, peddlers of high end products and services (as well as the well heeled clientele to which they cater) are glomming onto the idea of being responsible, upstanding corporate citizens. Part of this is due to them seeing the intrinsic PR value of such cultural shifts, but the cynic in is guesses most of it is due to new government regulations here and abroad that are already on the books or soon will be. Whatever the motivation, manufacturers are releasing cars like the Aston Martin Cygnet and Lexus CT200h that adhere to the notion of less is more. And now Cadillac plans to join that club.
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